Market Intelligence
Research for one corridor, done carefully, published on a schedule.
Market Intelligence is my research program for the Lexington–Richmond–Red River Gorge corridor. It anchors on a recurring corridor market report, with specialty briefs planned for luxury, acreage and farm, equestrian, Gorge cabins, and university districts. Every figure I publish is sourced and dated; anything volatile is never printed undated. Text REPORT to (859) 310-1209 for the current edition, and past editions stay archived so you can trace how the market actually moved.
What this research program covers
The center of the program is the corridor market report — a recurring look at conditions across Lexington, Richmond, and the towns between, written for people making real decisions rather than for headlines. Around it I am building a set of specialty briefs: luxury and estate properties, acreage and farm land, equestrian holdings, Red River Gorge cabins, and the university districts around UK and EKU. Each brief exists because that segment moves on its own logic, and averaging it into one number hides more than it shows. The current corridor edition lives at the market report page.
Research for one corridor, done carefully, published on a schedule.
The methodology commitment
Two rules govern everything published here. First, every figure carries its source and its date — you should always know where a number came from and when it was true. Second, nothing volatile gets printed undated. Prices, inventory counts, and rates change too fast for a static page, so this site describes structure and process, and the dated reports carry the numbers. If you find a figure here without a date attached, tell me — that is a defect, not a style choice. When you need current numbers for a specific decision, ask and I will pull them fresh and date them.
The planned brief series
The specialty briefs roll out as the underlying research matures rather than on a marketing calendar. The luxury brief tracks the estate and distinctive-property segment where comparable sales are scarce and judgment matters most. The acreage and farm brief covers land, and the equestrian brief covers horse properties, where improvements are valued differently than houses. The Gorge brief follows the cabin and short-term-rental market I also cover as publisher of investinthegorge.com — a role I disclose whenever I write about that area. The university-district brief looks at the blocks around UK and the EKU zone in Richmond.
How to get current editions
The mechanic is deliberately simple: text the word REPORT to (859) 310-1209 and I will send the current corridor edition, or the specialty brief closest to your question if one exists yet. No drip sequence follows unless you ask for it. If your question is narrower than a report — one street, one property type, one town — say so, and I will answer with dated figures pulled for you rather than a generic document. Reports are also available by email through the contact page if text is not your medium.
The archive promise
Every edition stays available after it is superseded. A market report that disappears when the next one ships is advertising; one you can read in sequence is a record. The archive lets you check my past read against what actually happened — which is the only honest test of any market commentary — and lets buyers and sellers arriving mid-cycle see how conditions developed rather than just where they sit today. As the archive deepens it becomes the corridor’s memory, and I would rather be held to it than hide it.
Common Questions
How current are the numbers in your reports?
Each report carries its publication date, and every figure inside carries the date of the data it draws on. Market data typically lags a few weeks behind the transactions it describes, so for a live decision — an offer, a listing price — I pull fresh figures at that moment rather than relying on the last printed edition.
Is the report just a sales pitch in disguise?
It is written to be useful whether or not you ever work with me. There is no gate beyond a text message, no automated follow-up sequence, and the archive stays public so the record can be checked. If the research is good, the relationship follows on its own; if it is not, no pitch would save it.
Start with the current corridor market report, or see how one micro-market gets its own treatment in the EKU zone analysis.
Marcos Gil, REALTOR® · Keller Williams Commonwealth · Based in Beattyville, serving Lexington to the Red River Gorge · Also owner of Central Property Services and publisher of Invest in the Gorge — any recommendation involving my other businesses is disclosed in writing.
Request the current report