Marcos Gil · Keller Williams Commonwealth
The Listing Presentation
How your home gets its best result — in six numbered moves.
No. 01 — What You’re Hiring
One accountable person with the whole map: Lexington to the Gorge compared honestly, licensed trade crews behind the prep, and every number you’ll ever hear from me delivered in writing. The person who answers this phone is the person at your closing.
No. 02 — The Price
A written opinion of value with comps and reasoning attached — built from what similar homes actually sold for, adjusted for what makes yours different. The overpricing trap is real: listings priced on hope sit, stigmatize, and net less. And we plan the price checkpoints before launch — if the market answers, adjustments land early in the week and get remarketed like a fresh listing, never a quiet surrender. The method →
No. 03 — The Preparation
A walk-through with an inspector’s eyes splits everything into fix-now or disclose-and-price. What’s worth fixing, my own licensed crews can do in one call — disclosed in writing, never required. Your listing launches clean instead of renegotiating after inspection. The Sell-Ready Concierge →
No. 04 — The Marketing
Photography that earns the click, film and aerial where the property deserves it, syndication everywhere buyers look, the KW national network — and the channel no competitor has: my own publications on this exact corridor, read by the buyers already searching it. Every step is written into a named plan you see before signing. The plan →
No. 05 — The Communication
Feedback after every showing. A scheduled update every week even when it’s quiet. Silence is the number-one listing complaint in this business — it will not be yours.
No. 06 — The Offer Table
An offer’s headline price means nothing until its credits, contingencies, and financing risk are netted out — so every offer arrives to you decoded: real net, real risk, side by side. And contract structure is a tool we use: escalation terms, kick-out clauses on long contingencies, appraisal strategy. You decide; you decide informed.
One hour. A written number. A launch date. That’s the meeting.