The Bluegrass-to-Gorge Marketing Plan
Not “we’ll put it on the MLS” — a named plan with every step written down before you sign.
The Plan at a Glance
Four phases: launch prep (pricing, repairs, staging, photography), go-live week (MLS syndication, network alerts, first showings), active marketing (follow-ups, feedback loops, adjustment checkpoints), and offer management (decoding every offer’s real net and risk). Each phase has defined steps you see up front.
Not “we’ll put it on the MLS” — a named plan with every step written down before you sign.
Presentation Standards
Professional photography on every listing, a property description written to sell the life the property offers, and feature sheets that answer buyer questions before they’re asked. Presentation is the difference between scrolled-past and shown.
Where Buyers See It
MLS syndication puts the listing everywhere buyers search. On top of that: the Keller Williams network, and this corridor’s unique channels — Gorge tourism traffic through my Invest in the Gorge platform for cabin-type properties, and Lexington relocation flows for commuter homes. The right property gets in front of the right pool.
The Communication Promise
You hear from me after every showing with real feedback, and on a regular schedule even when it’s quiet. Silence is the number-one listing complaint in this business; it won’t be yours.
Who Does the Work
Me. Not a team member you’ve never met, not an assistant reading a script. One agent, personally accountable, from listing appointment to closing table.
Common Questions
What does the marketing cost me?
It’s part of the listing service — photography and marketing are how the job gets done, not add-on charges. Commission terms are agreed in writing before anything starts.
What if it isn’t working?
The plan has adjustment checkpoints on the calendar: pricing, presentation, or positioning gets revisited on schedule, with the data in front of both of us.
Marketing starts with the right number — see pricing your home and the free valuation.
Marcos Gil, REALTOR® · Keller Williams Commonwealth · Based in Beattyville, serving Lexington to the Red River Gorge · Also owner of Central Property Services and publisher of Invest in the Gorge — any recommendation involving my other businesses is disclosed in writing.
Walk Through the Plan With Marcos